- \n
- Twitter<\/li>\n
- Facebook<\/li>\n
- LinkedIn<\/li>\n
- Flickr<\/li>\n<\/ul>\n\r\n
But what to do with it? That is not why you got into diving<\/p>\n
Probably most of your (potential) customers are living in a concrete jungle<\/strong><\/p>\n
The chances are that you are based in one of those\u00a0beautiful\u00a0places on earth. Surrounded by a blue ocean, beaches, nature and most important you’ll get to scuba dive as much as you want.\u00a0So the excuse I have nothing to share is non\u00a0existing.<\/p>\n
Social Media: Which channels should u use<\/strong><\/p>\n
Create a Twitter account. Sign up here<\/a>, upload \u00a0your logo and write a short bio. Easy does it. Try to\u00a0post\u00a02 to 3 tweets a day about what you have seen on a dive. Tweet some pictures from the open water course that you are doing? This is the kind of information your potential customers would like to see.<\/p>\n
There are multiple tools to make your social media life a lot easier. I prefer to use buffer<\/a> With this tool you can schedule updates for twitter and Facebook. When you would use a tool like this you will be running your social media even when you are bussy with your scuba business.<\/p>\n
Using Social Media: Facebook<\/strong><\/p>\n
You’ll have to know that Facebook doesn’t allow your scuba\u00a0business\u00a0to have a personal profile. A personal profile is there for humans. How do I know if my scuba\u00a0business\u00a0is on a personal profile?<\/p>\n
![\"Rsz_facebookname\"](\"https:\/\/i2.wp.com\/rushkult.com\/eng\/scubamagazine\/wp-content\/uploads\/2018\/09\/rsz_facebookname.jpg?fit=345%2C216&ssl=1\")
Use social media effective<\/figcaption><\/figure>\n If people are not able to “LIKE” your page and only become a friend you are on the wrong side of the road. But there is light at the end of the social media tunnel.\u00a0Facebook now allows you to convert you personal profile<\/a> into a\u00a0business\u00a0page.\u00a0Before you convert your page I recommend\u00a0that you make a copy of your profile<\/a>.<\/p>\n
Stay in touch<\/strong><\/p>\n
Invite all your customers who use social media to “LIKE” your Facebook page. Give them an update now and then on what is going on in your dive center.\u00a0Chances\u00a0are that they will sitting behind a desk when the see your updates about: scuba diving, white beaches, and people having fun. Using social media like this could help you grow you business.<\/p>\n
Use the content you create every day<\/strong><\/p>\n
Offer your customers the\u00a0opportunity\u00a0to upload the video and photos they have made to your facebook page. I do not know 1\u00a0videographer or photographer\u00a0who would say now.\u00a0All these will help you to engage with potential customers world wide and help you to maintain your regular guests.<\/p>\n
We wanted to give you our point of view on how you could use social media. It is not rocket science but it will only work for you if you put continuos time and effort in it.<\/p>\n
Need some help with your social media marketing?<\/strong><\/p>\n
We know you are bussy and chances are you do not have the time to manage your social presence too.
\nThat is were we can assist, we teamed up with Pro Scuba Sites<\/strong> and now we will be your one stop shop for your online SCUBA marketing.<\/p>\nWe offer everything from custom made SCUBA websites to running AdWords campaigns and managing your social media profiles. We even take in special requests. Sign up<\/a> for free and get an early bird bonus as soon as we launch!<\/p>\n
Feel free to check out our Scuba Dive partners on the map below for packages, training or guided trips: \r\n
This article is published by The Scuba Page, the online magazine for Scuba Dive lovers around the world. The Scuba Page is part of RUSHKULT <\/a>: the online booking platform for adventure sports. Visit the RUSHKULT <\/a> platform to book your next Scuba Dive training, guided trip and accommodation.<\/p>\n","protected":false},"excerpt":{"rendered":"
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